What Is The Snowflake Test?
Snowflake Test: A Connecticut-based interest called The Silent Partner Marketing Company believes it has the answer to discovering which of them (if any) would make great representatives. It gives them a so-called Snowflake Survey. Pass it and you’re cold as ice. Fail it and you’ll melt at the first sign of predicament. Or of the heartily self-assured face residing to Silent Partner’s CEO Kyle Reyes. You’ll be speculating what sort of questions might be in this test of your flaky qualities.
While showing up or even organizing at least several job interviews, you must have noticed that in almost every group there is that one customer which is so over the top that it can be a bit bothersome. A person who is so overconfident and high in the sky that you just want to slap them and tell them to get out. Of course, that wouldn’t be applicable to do, since you have to be sympathetic to everyone, but there is something you could do.
CEO of The Silent Colleague Marketing, Kyle Reyes, produced a specific test for the interviewers, which they could use to rule out the people who have the previously mentioned components. That test is called ‘Snowflake Test’ and it will be our topic for today. We will explain what ‘Snowflake Test’ is, when and why populations use it, why it shouldn’t be used and what can you do instead of it.
The Snowflake Test
‘Snowflake test’ was designed by Kyle Reyes, the CEO of the Silent Partner Marketing with a goal to help interrogators to recognize self-righteous and presumptuous people, who think they are unique and stronger than other people.
Why there is even a need to remember this kind of people?
Those people tend to be very susceptible about themselves and only care about their own understandings and wishes, which is, of course not good for the company.
They infrequently listen to what other people have to say and they think they are always right, which means that in their brain, all the ideas that other people suggest are a complete load of crap. Now, you can imagine why entrepreneurs wouldn’t require this kind of people to work for them. Modern business is all about teamwork.
Most of the things have to be done in teams, by working with other people. Even if your job is not based around the team, you still have to disseminate with other sectors and higher-ups. So, having people who do not value other people’s opinion at all would presumably just hurt the corporation, especially if they would conduct to get to some higher position, from where they could use even more of their “power” against other employees.
That is something which you, as a leader, cannot allow to happen, because it would create a very negative pressure amongst other employees. And when people are not convinced, they are less beneficial, which would all reflect on product levels. ‘Snowflake test’ contains some very intriguing questions, to say at least, so let’s examine some of them and see why this test has provoked this much discussion.
Snowflake Test Questions
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Kyle Reyes Snowflake Test
Last year, our agency was going through a big hiring phase. And during the interview process, we realized something – there are a tremendous number of idiots in America.
Now I’m not big on name calling. But I’m also not big on hiring idiots, either – and you’ve gotta draw the line somewhere, right?
While interviewing people, we were overwhelmed with the number of applicants who:
- Didn’t know what our company does.
- Had no direction in their life other than to the liquor store.
- Were whiny and entitled.
- Couldn’t spell.
- Hated America.
The breaking point for me came when we interviewed someone who had potential as a social media specialist… and then told us he thought all police should be disarmed.
You can’t make this stuff up.
And so… armed with the knowledge that there are a lot of people out there who suck…. my management team and I set out to create a test that would weed out lousy, anti-American job applicants.
And so The Snowflake Test was born (scroll to the bottom to take the test).
Anyone who may be a viable candidate for our marketing agency has to take the test before they get an at-bat at an interview.
Ceo Snowflake Test
We don’t expect the utility closet to be cleared out to make way for all our hurt feelings when we need to shelter from the big bad boss. At a basic level, it implies a workplace culture that does not tolerate violence, harassment or hate speech against marginalized groups.
It’s standard HR diversity and inclusion policy, but it’s a term that has become ludicrously loaded in recent years. But I suppose if I want to make it through to the interview stage, I’m meant to say ‘of course safe spaces don’t belong in a work environment – Mr. CEO doesn’t have time to change my proverbial nappies’!
(That being said, I imagine if I did make it to interview, the panel would chuckle mildly at me before patting me on the head, calling me “sweetheart” and showing me to the door.)
In any case, Reyes insists there are no right or wrong answers. He also says 60pc of applicants dropped out after hearing about the test, which is in his eyes, a clear sign that it’s working like gangbusters. Anyway, next up: when was the last time you cried and why? Well, last night when my Instagram post only got two likes, never mind the floods when I heard about the birth of Chiam’s baby (that’s Cheryl Cole and Liam Payne’s newborn, olds). You may be surprised to hear that Reyes doesn’t have a problem with weepy employees – it shows that people “have heart”. Result.
You arrive at an event for work and there’s a major celebrity you’ve always wanted to meet. What happens next? Abandon ship and embark in pursuit of selfies. What’s the best way to communicate with clients? Snapchat. Next question. What are your thoughts on the current college environment as it pertains to a future workforce? What, I’ll have to get through the day without a lecturer to hold my hand and tell me I’m a star?
The debate over whether recent graduates are less resilient due to a coddled university culture has raged on for years. A 2014 study by the Pew Research Centre found that young people today “have the unhappy distinction of being the first generation in modern history to have a lower standard of living than their parents’ generation had at the same stage of the life cycle”.
We may be more widely educated than any previous generation, but millennials are lagging behind “on virtually all key indicators of economic well-being – including employment, income, wealth, debt and poverty”.
Despite this, Reyes, and the thousands across the US and Europe cheering on his “refreshing”, youth-bashing quiz seem to think of us as a load of goo-goo-gah-gah idiots who can’t interact with the world without going through a smartphone camera or app first.
The quiz has, unsurprisingly, resonated with people – to such an extent that Reyes claims other companies have reached out to him about introducing similar tests.
Robert MacGiolla Phadraig of Sigmar Recruitment points out that some of the questions, such as “what does faith mean to you?” wouldn’t be permitted in an Irish job interview; it’s illegal to discriminate based on the grounds of religion, race, gender identity, sexual orientation, nationality or disability.
“Every couple of years, a new cohort of talent is pigeonholed,” Robert explains. “Right now, it’s millennials, but we’ve all been there when we were younger.”
As for declining millennial resilience, he adds: “Resilience is a combination of individual mindset and a lot to do with the environment, and what responsibilities the employer takes. There’s less focus on sustainable performance and more on sprints: employers expect employees to complete these continuous sprints. The message is always more, more, more, but if we want the best, we need to take a mature and sustainable approach to resilience.”
What is the snowflake test?
The test, which attracted considerable media coverage, is named for the notion that some people think they’re absolutely unique — the way snowflakes are — and therefore suspect. In the hiring context, Reyes’s test involves a series of questions to determine whether a candidate is too delicate to work for his company.
What is the snowflake generation?
The term “snowflake generation” was one of Collins English Dictionary’s 2016 words of the year. Collins defines the term as “the young adults of the 2010s, viewed as being less resilient and more prone to taking offence than previous generations“.